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Job Details:

Website & Digital Media Coordinator

Job Details
Open Date Oct 26 2020 - 01:35:00 PM Close Date Nov 09 2020 - 11:59:00 PM
Position Title Website & Digital Media Coordinator Posting Type Full Time
Posting Status Active Position Length Contract
Department Group Hours per Week 35
Department Corporate Services Openings 1
Education College Diploma    
Location Town Hall: 150 Mary Street Milton, L9T 6Z5
Union Position No

Description

Position Summary

Reporting to the Senior Manager, Strategic Communications, the Website and Digital Media Coordinator is responsible for the tactical execution of communications strategies related to digital media and the website.  This position functions as a content curation and publishing expert, working collaboratively with the Town’s Web Developer though website administration tasks and enterprise software integrations to ensure a seamless end-user experience.  This role acts as the primary point of contact for the Town’s digital media and website presence by creating and scheduling content on the Town’s centralized social media channels and website, ensuring a professional, streamlined, coherent look and feel across digital and social platforms consistent with the Town’s visual identity and brand standards.  This is currently a 3 year contract position, with the potential to move to permanent status pending the 2021 budget approval process.

 

Major Job Responsibilities

Content Creation

  • Works with the Senior Advisor, Public Relations to update and maintain the Town’s digital strategy, ensuring a cohesive look, feel and tone on the Town’s social media channels and website
  • Works with Communications Advisors and the Communications Assistant to create engaging content related to community outreach initiatives, programs, events or general promotion of the Town’s services
  • Works with the Creative Services Lead to ensure social media content adheres to corporate visual identity standards and guidelines
  • Attends Town events, openings and proclamations to capture photos and videos for posting to relevant social media channels
  • Schedules content for all Town social media channels according to strategic timing and industry trends
  • Supports other digital engagement tools (e.g., Let’s Talk Milton platform)
  • Ensures all content is AODA compliant

 

Website Administration

  • Works with the Communications Assistant and department website editors to approve and publish content
  • Creates new website content and maintains the information architecture of the Town’s website
  • Ensures a consistent voice across the website that aligns with the Town’s overall brand identity and core narrative of “a place of possibility
  • Develops tools with the Communications Assistant to provide website guidelines and tips to department website editors
  • Monitors compliance reports to resolve issues pertaining to spelling, grammar, and broken links
  • Works collaboratively with the Town’s Web Developer to support a seamless user experience by ensuring all third party software and associated functions are fully integrated with content, to resolve system errors, and respond to internal customer website support

 

Social Listening & Audience Engagement

  • Monitors and reports on trends and issues related to the Town of Milton on social media platforms
  • Identifies opportunities for the Town of Milton to engage in national or regional holidays, events or campaigns that are relevant to the Town’s core narrative as “a place of possibility
  • Acknowledges and reinforces positive messages received through the Town’s social media channels according to practices approved by the Senior Advisor, Public Relations
  • Identifies and reports negative comments received through the Town’s social media channels
  • Works with Communications Assistant and client representatives to prepare responses to customer service inquiries for approval by the Senior Advisor, Public Relations
  • Prepares regular reports on social and website analytics for the Senior Advisor, Public Relations to incorporate in campaign reports to client groups and overall reporting to the Strategic Management Team and Council

 

Research, Scheduling and Booking

  • Maintains an inventory of relevant outlets including audience and reach for consideration in paid and earned media strategies
  • Liaises with outlets to book paid advertisements and track completion of requirements for publication

 

Qualifications

  • Post-secondary degree or diploma in Public Relations, Communications, Digital or Multi-Media or related field of study
  • Minimum three (3) years’ experience in a content creation role supporting a large public sector organization or major brand
  • Proven experience creating engaging content on social media platforms and websites
  • Editing experience, including writing for the web, web editing, Search Engine Optimization (SEO) and web content strategy development using a Content Management System (CMS)
  • Demonstrated knowledge of creating/maintaining dynamic and engaging web content using modern web programming techniques and tools (HTML, CSS, JavaScript)
  • Strong knowledge of and experience applying the Canadian Press Style guides
  • Experience working with the Hootesuite platform for social media management, and advanced knowledge of social analytics
  • Experience preparing reports and analytics for clients and senior executives
  • Strong knowledge and experience in the application of the Ontarians with Disabilities Act Information and Communications Standard and requirements for AODA digital compliance, in addition to privacy, anti-spam, and copyright legislation
  • Proficiency in all aspects of digital and social media
  • Graphic design experience for content creation and familiarity with Adobe Illustrator, InDesign, Lightroom and Photoshop preferred
  • Knowledge of Adobe Product Suite & email marketing tools preferred
  • Photography and videography experience preferred
  • Exceptional written communications skills, including proficiency in writing for the web
  • Willingness to take direction and demonstrated ability to respond to changing direction and priorities


Salary Range: $54,051 - $67,563

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The Town of Milton is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code; the Town of Milton will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment process, please inform the Town’s Human Resources staff of the nature of any accommodation(s) that you may require. All applicant information collected is in accordance with the Freedom of Information and Privacy legislation and under the authority of the Municipal Act; used strictly for candidate selection.